We start by listening. This is a living field of US conversations about group chats, family, friends, neighborhoods and travel, the same way we gathered 5,400 data points for Coca-Cola.
Pick the conversations worth owning, choose the goal, and the plan writes itself. Change the objective and the whole recommendation reshapes in real time.
The brief feeds a wall of on brand concepts for Groups and Communities. Every one arrives inside WhatsApp's own look, approval ready. Like the ones that land, send the rest back.
Each poster stands alone and they belong together, written in the films' voice and built for feeds, out of home and the open web.
Keep everyone. · a grandmother lit by her family on the screen
The trip started in the chat. · six friends' feet and one glowing phone in the sand
A neighborhood is a group chat. · a block at dusk, every window a warm light
Private. Planetary. · one phone against a country of distant window lights
Where the US gets together. · an illustrative map, the country connecting coast to coast
The journey you just walked is one surface of a system built for enterprise brand teams: consistent, governed, fast, and always learning.
The brand layer. It learns the full WhatsApp system, the green, the voice, the way the mark is used, and keeps every output on brand. It stays model agnostic, so it rides whatever tools the creative team already loves.
The workflow in the creative team's own hands. Governed, repeatable and measurable, so brand control and speed stop fighting each other.
Delivery to more than 500 streaming apps and channels, with the performance data flowing straight back into the next brief.
Ritual Ads was founded by Jethro Rothe-Kushel, who has spent twenty five years in cinematic production for brands including Apple, Adidas and American Express, and began working in AI and video sciences at Dartmouth in 1999.
Brief in, campaign out. Ritual Ads is the engine behind campaigns and previsualizations for Tinder, Indeed, Comp AI, Expanso, Oxy, SecureSalt, and four more.
Brief in · campaign out · three on the record · each film plays here · each card opens its full case study
In · Reebok's signature-shoe launch for Angel Reese, the most followed WNBA player across all social media.
Out · A production-ready previsualization delivered within 90 minutes, then the cinematic commercial built on that roadmap for the global launch.
The result · The Angel Reese 1 sold out globally within hours of going live, all three colorways, one of Reebok's fastest product launches in recent history.“This could rewrite the playbook for sports marketing.” · Marla Tellez, Fox News
In · Australia's largest online furniture retailer imagined its first cinematic brand campaign as magical realism: a woman steps through a door in her living room wall and the world begins to answer her.
Out · Every room, move and transition mapped before cameras rolled; the actress's real performance stayed untouched while the Temple & Webster world grew around her, furnished entirely from the brand's catalog of over 200,000 products.
The result · The brand's first cinematic brand campaign launched nationally in July 2026 across broadcast, CTV and digital, in 30 and 15 second cuts.“Without you guys, this ad is not even going to air. You've smashed it!” · Temple & Webster
In · Quinn Halleck teamed up with Cuebric and Disguise to create two case studies in just two days.
Out · Layered 2.7D environments running in Disguise instead of fully built 3D worlds: real-time parallax and camera interaction with minimal setup.
The result · Two case studies in two days.
Ritual Ads is the engine behind campaigns and previsualizations for Tinder, Indeed, Comp AI, Expanso, Oxy, SecureSalt, and four more.